Interesting banner ads statistics:
http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/
SEO
Google’s search results algorithm Panda
I just came across this article that talks about changes to Google’s search results algorithm.
http://www.seomoz.org/blog/beat-google-panda
The five “penalties” listed are:
1. Heavy Template Footprint
2. Empty Content
3. Overlapping and Redundant Articles
4. High Ad Ratio
5. Affiliate Links and Auto Generated Content
But the two significant points from this review are 1) how usable is the site from a human perspective and (more importantly) 2) what is the bounce rate? The bounce rate I’m finding is very important. It looks like search engines are monitoring how long a person is on a site. If the person hits the back button right away the search engine will catch this and change the ranking of this site in the search results.
Google Analytics Premium
Everyone uses Google Analytics. Did you know they now offer a “premium” service? For the low, low price of $150,000 you can get Extra processing power, Advanced analysis, Service and support, and Guarantees.
More details here.
SEO Tools
Here are a couple of SEO Tools:
SEO Automatic Tool – http://www.seoautomatic.com/
Meta Tag Analyzer – http://www.submitexpress.com/analyzer
Redirect to a single site
Use this ASP code to redirect your pages to a single site. Search engines may penalize you for duplicate content if they find content at yoursite.com and www.yoursite.com or multiple domains pointing at the same site.
‘—————————————–
If lcase(Request.ServerVariables(“HTTP_HOST”))=”lyonscom.com” OR lcase(Request.ServerVariables(“HTTP_HOST”))=”www.sitenumber2.com” OR lcase(Request.ServerVariables(“HTTP_HOST”))=”sitenumber2.com” Then
Response.Status = “301 Moved Permanently”
If lCase(Request.ServerVariables(“URL”)) = “/default.asp” Then ‘ change home page here
If Len(Request.Querystring)=0 Then
Response.AddHeader “Location”, “http://www.lyonscom.com/“
Else
Response.AddHeader “Location”, “http://www.lyonscom.com/?” & Request.Querystring
End If
Else
If Len(Request.Querystring)=0 Then
Response.AddHeader “Location”, “http://www.lyonscom.com” & Request.ServerVariables(“URL”)
Else
Response.AddHeader “Location”, “http://www.lyonscom.com” & Request.ServerVariables(“URL”) & “?” & Request.Querystring
End If
End If
Response.End
End If
‘—————————————–
Note, the Response.Status line will tell the search engine crawler to remove the duplicate content and only index the conent at the new location.
Keyword Seach Phrase Counter
To find out how often a keyword or phrase is used try handy tool:
Condemned To Google Hell
If you’re into tweaking your web pages to get ranked high in the search engines, and then rely upon that traffic for income, you might want to check out this article:
http://www.forbes.com/home/technology/2007/04/29/sanar-google-skyfacet-tech-cx_ag_0430googhell.html
The article points out that the penalty for spamming the search engines is banishment to a supplemental index. The problem is you may not know why you got banished!